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...seven-point lead. U.C.L.A.'s answer was a full-court press, and the sound from then on was the pitter-patter of quick feet. Six times Michigan lost the ball just trying to get it in bounds. At halftime, the Scoreboard read U.C.L.A. 47, Michigan 34. Then the smallest Bruin of them all took charge...

Author: /time Magazine | Title: College Basketball: How the West Won | 3/26/1965 | See Source »

...leading expert on cepts is Princeton Senior Ed Tenner, a Phi Beta Kappa who devised the "smallest convenient unit of knowledge" definition. He reports, after much research, that Princeton courses average, per lecture, 8.8 cepts in philosophy, 5.2 in American history, 4.6 in literature, a mere 1.5 in art. A student may emerge from a course with as many as 250 cepts in his notebook. Hopefully, a few rare "kilo-cepts" and "multicepts"-cepts so basic they can be applied in many courses and to almost any historical period-may turn up among them, although Tenner has been able...

Author: /time Magazine | Title: Teaching: The Use & Abuse of the Cept | 3/26/1965 | See Source »

...cept is the smallest convenient unit of knowledge...

Author: /time Magazine | Title: Teaching: The Use & Abuse of the Cept | 3/26/1965 | See Source »

Akron's major rubber companies have diversified so widely that none now derive more than 60% of their sales from tires. General Tire & Rubber Co., the smallest of Akron's Big Five in tire sales, is the most versatile of them all. It makes products as varied as missile motors, water skis and oxygen masks, owns a wrought-iron company and a bottling plant, has dipped into oceanography and water desalinization, and was recently awarded a contract by the State of California to investigate new methods of crime prevention. General has moved into so many unrelated industries that...

Author: /time Magazine | Title: Corporations: General Tire's Widening Tread | 3/12/1965 | See Source »

...prove that she could manage the tricks of a brand-new trade (everything from learning the names and faces of a hundred or so ambassadors by rote to making sure to seat Greeks and Turks at separate tables to remembering that the chargé d'affaires of the smallest principality outranks a Deputy Assistant Secretary of Defense) but also to find her way in an unfamiliar milieu that demanded every ounce of charm she possessed. Luckily, Mrs. Hand has charm on tap. Her first time out (at the annual diplomatic reception given last week by the Secretary of State...

Author: /time Magazine | Title: Society: Mr. & Mrs. Protocol | 3/5/1965 | See Source »

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