Word: smalls
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Dates: during 1990-1999
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Bunch of guys at a Manhattan 'plex watching The Matrix. Carrie-Anne Moss kicks some 'droid butt, makes a streetwide leap from one building top to the next, then crash lands through a small window. "The bitch is bad," one of the guys opines. "Go, girl!" Then Laurence Fishburne shows up as Morpheus--a morphing Orpheus, a black White Rabbit, an R.-and-B. Obi-Wan Kenobe, a big bad John the Baptist, a Gandalf who grooves; every wise guide from literature, religion, movies and comix. Though he's in a dark room in the dead of night...
...best way to fight e-commerce, Hanson decided, was to join it. So, last fall he began shopping around for a way to establish a presence on the Internet. He contacted local Internet service providers (ISPs) and asked other small-business owners about their experiences. He settled on Global Store globalstore.net) a company that offered to get him uploaded and running for $5,000, plus $150 a month for maintenance...
What Hanson's experience points to is the fact that a business owner doesn't have to be the size of Amazon.com to take advantage of the Internet. By the thousands, small business owners are following in Hanson's briny footsteps. Only a year or so ago, getting up on the Web was a major effort and expense. Businesses had to turn to Internet service providers, web-page designers and Web consultants to set up a website that could easily cost tens of thousands of dollars. But in the past year, all that has changed. Thanks to increased competition among...
...just starting to move your business onto the Internet, don't worry; there's still time. While 85% of the more than 7 million small businesses in the U.S. have PCs and two-thirds of those have access to the Internet, only about 1 million businesses have their own websites, according to International Data Corp., a technology market-research firm based in Framingham, Mass. That's up from 200,000 businesses in 1996. So here's how to get started...
...soon as you've familiarized yourself with the Web, figure out what you want to do with it. Some small businesses are satisfied with e-mail only--it's extremely cheap and opens a new form of communication with customers and suppliers. Others prefer to provide a little information like phone numbers and an address in a kind of virtual yellow pages. A website can be the equivalent of a single page or a thick magazine. A brochure-ware website, for example, holds roughly 10 megabytes of memory or enough space for, say, a page or two of photographs...