Word: smalltown
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Dates: during 1970-1979
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...candidate looks like a smalltown professor, vintage 1956: the haircut is modified crew, the clothes drab and slightly ill-fitting, the rhetoric sparing and precise. The other candidate actually is a professor, but with his practiced flamboyance, a wardrobe of elegant mismatches and a manner that oscillates from pixie to pedagogue and back within a 60-second monologue, he comes across more like a ripe character actor in search of his next role. The contrast is appropriate because rarely do voters get a chance to choose between candidates for the Senate-or any other office-who differ so clearly...
...business-more for the prestige than the billings they bring. Yet for the industry the billings are nothing to sneeze at; the Ford and Carter campaigns have advertising budgets that total at least $18.5 million (about $10 million of that for Ford). Perhaps in an effort to keep their smalltown, mainstream images unsullied, both candidates have avoided the sophisticated agencies of Madison Avenue. Carter's adman is Atlanta-based Gerald Rafshoon, while the Ford campaign is being handled by Bostonian Malcolm MacDougall...
...some contentiousness, ABC has signed up Senator Barry Goldwater as a commentator (Senator George McGovern will play a similar role at the Republican convention). ABC already has a drawerful of short (less than four minutes), filmed feature stories on such topics as Jimmy Carter's advisers, a smalltown delegate's impressions of New York City, and the nightmarish 1924 convention, for use when tedium swamps the podium. CBS has a smaller collection of prepackaged material, though for the first time the network is eschewing film for the seemingly greater immediacy of videotape...
...ground. On a weekday morning, the only, sound on the quiet residential street is that of power lawnmowers. Says the wife of a Panama Canal (Pancanal) executive: "Don't write that our lawns are manicured. It gives the wrong idea. After all, this is just smalltown U.S.A." On another street, Dolores Irwin, wife of a canal pilot and resident of the zone for a decade, points to her clipped lawn and says, "It's for health reasons. Mosquitoes breed in the long grass...
...only a third of the way through the obstacle course, the race was all but over. Starting out 17 months ago with no national political base, name recognition or backing from powerful interest groups, onetime Georgia Governor Jimmy Carter had carved out on his own a broad constituency of smalltown and rural voters, blue-collar ethnics, white-collar suburbanites, inner-city blacks. Week after week, winning primaries in the North, South and Midwest, he steadily thinned the ranks of his rivals. Last week by triumphing decisively and against formidable odds in Pennsylvania's pivotal primary, he all but crushed...