Word: smartchart
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Dates: during 1930-1939
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Humor, like poetry, has never been successfully defined. But that U. S. humor, at least, has something crazy in it has been proved every week for years by the famed New Yorker. Two of that smartchart's mainstays have been James Thurber and Wolcott Gibbs. Without buying up back files readers last week could get a slice of Gibbs and Thurber humor in concentrated form...
...design, but unlike other Matisse disciples he did not imitate any part of his technique. Raoul Dufy, and later his Brother Jean, worked out a sort of shorthand of painting with rapidly sketched trees and houses blocked in colors deliberately off-register. This genre has been seized avidly by smartchart editors and advertisers. Museums know his work: even the Metropolitan Museum of Art has a Dufy...
Then Edward, his friend and original benefactor, came to the Throne. Promptly swank Mayfair's slick-papered smartchart bi-weekly Leisure bought and ran in serial installments excerpts from his forthcoming biography, "The New King . . . Exclusive . . . Intimate Life Study ... by Hector Bolitho." The series ran for four months. Last week just about the biggest biographic surprise Mayfair has had came when a few people bought what they casually supposed was only the binding up in book form of the Leisure sketches, a friendly series of bi-weekly pieces about Edward VIII seemingly penned in deepest, sincerest admiration...
Bachelor. The monthly was a 35? smartchart dedicated to unmarried males and called Bachelor. The size of Vogue, on shiny paper with two of its 84 pages in color, Bachelor appeared to bid for a clientele a social cut above Esquire's. Its use of photography and art indicated that Bachelor also aspired to the 90,000 public of the late Vanity Fair. Bachelor's opening editorial manifesto pictured it as "mirroring the varied interests of the discerning cosmopolite, in society as well as in business or profession, in politics as well as in sport ... in adventure...
...with exactly the eerie quality that surrealists desire. Least concerned with sexual symbolism and one of the most commercially successful of surrealists is genteel, dapper Pierre Roy, whose gay arrangements of bright ribbons, bits of seashells, sticks and empty wine glasses have long charmed socialites, advertising art directors and smartchart editors. But surrealism would never have attracted its present attention in the U. S. were it not for a handsome 32-year-old Catalan with a soft voice and a clipped cinemactor's mustache, Salvador Dali...