Word: smarted
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Dates: during 1930-1939
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...most interested members of its board of management virtually became its receivers: cagey Standard Oil of California Director Philip Halsey Patchin and solid Pacific Gas & Electric President James Byers Black. They fired Director Connick (annual salary: $17,500) and hired*(at no salary) a new director, smart, baldish Dr. Charles Henry Strub, onetime ball player and chain dentist, present-day Santa Anita race-track operator...
...David A. Smart is a onetime stenographer who in 1937 exulted: "Why didn't somebody tell me about this publishing game before? It's a cinch." Dave Smart had twice hit the jackpot: with Apparel Arts, a men's fashion magazine which began paying off soon after he started it in 1931, and Esquire, which, started in 1933, became a hit overnight. Esquire's Editor Arnold Gingrich packed it full of cheaply bought stories by big-name authors and flashy risque color cartoons, made it the greatest smoking-room magazine of all time. Circulation zoomed until...
...miss they did. In October 1936, they started Coronet, a pocket-sized monthly which now sells about 150,000 copies a month. In April 1938, Messrs. Smart, Gingrich and Weintraub tried again with Ken, and Ken folded last month (TIME, July 10). Meanwhile, Esquire was having its own troubles. By last June its advertising guarantee had been cut to 450,000 and Esquire had trouble meeting that. Dave Smart and his brother Alfred had sold $1,400,000 of their stock and the stock had dropped from $16 to $4 a share...
Last week Dave Smart did two things to boost the sales of his magazines: 1) he cut the price of Coronet from 35? to 25?, effective with the September issue; 2) he bought, for a reputed $11,000, the 80,000 circulation of Scribner's Magazine, which suspended publication last May (TIME...
...which he raised among friends and business associates) Gross bought Lockheed, had the grass cut, put the watchman back on pay and went to work. From Stearman he hired brilliant, witty M. I. T.man Hall L. Hibbard to head his engineering department. In charge of sales he put smart Carl B. Squier, who had sold Lockheeds for the old company in every corner of the earth...