Word: smarted
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Dates: during 1930-1939
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...rather hard to understand just how Frank Borzage could have been persuaded to direct a picture like "Living on Velvet." Mr. Borzage in previous efforts has shown a directorial intelligence and maturity which manifests itself but rarely in this smart set drama from the First National lot. Aside from this little puzzle there is nothing particularly noteworthy about "Living on Velvet." The story stands on the shakiest sort of familiar actions--wealthy young man addicted to aviation cracks up with his father, mother, and sister, all of whom are killed. The accident upsets him terrifically and his mental state gets...
...local clergymen have charged TIME of smart-aleckery in its writeup of the "Tolerance Trio" as closely resembling a minstrel show minus the black faces...
...however, am so accustomed to the style of TIME that I consider it a dear old friend and don't accuse it of being smart-aleck. There is an intelligent lady here who cancelled her subscription to TIME because of certain statements in it quite some time ago in reference to the Jews which she construed to savor of antiSemitism. The trouble is that she, as well as others who accuse TIME of other things, is still a stranger to this weekly. When I first became a subscriber I, too, thought TIME to be smart-aleck and guilty...
...When a smart promoter raised the idea of This Week two years ago, he found Joseph Knapp ready and eager to back it. Since his first attempt, Mr. Knapp had built up Alco Gravure, Inc., biggest rotogravure printers in the U. S. He acquired high-speed color presses that could whip out four copies per second of a magazine the size of This Week. With difficulty, Mr. Knapp's salesmen sold the idea to the 21 newspapers. Then they stormed the advertisers, booked for the first year some $7,000,000 worth of business...
...matter. Scion of a name that in three generations has become legendary to U. S. gumchewers as the label of aristocratic wealth, Author Vanderbilt did his feebly sensational best to throw his tribe into scareheads. It was his tenth book; the only real news about it was that smart Publishers Simon & Schuster were bringing...