Word: smarted
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Dates: during 1930-1939
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Said TIME: "Esquire will go to newsstands as well as to smart men's shops, which can either give them away or sell them." This statement failed to make clear that Esquire's publishers are paid for each & every copy of the magazine distributed by men's shops.-ED. Dog of Another Color Sirs: I cannot resist the temptation to write and congratulate you on your remarkable little magazine TIME. I have lately received them in batches from my brother, and can vouch for the extreme accuracy of your English news at least; so I am confident...
...late in life for a district politician to learn to become a city, state, and political strategist, as a Tammany chief should be. As to John Curry's appalling choice of John O'Brien for Mayor last autumn, many a smart Tammanyite does not entirely blame Curry. When he was Corporation Counsel under Mayor Hylan, O'Brien showed considerable intelligence and ability. Then O'Brien disappeared for ten years in the Surrogate's Court. When, after he was nominated to the Mayoralty, John O'Brien began making the most absurd verbal blunders, putting...
Quick to create a diversion was smart, Harvard-graduated Dr. Soong, fresh from representing China at the World Economic Conference, after which he called on President Roosevelt. With appropriate fanfare Dr. Soong published a Government decree creating an NEC (National Economic Council) declared to be "modeled...
...Esquire's origin. Two years ago, the publishers of Esquire started Apparel Arts, a slick quarterly modeled on FORTUNE, to serve as an advertising medium for clothes wholesalers. Retailers, who left copies of Apparel Arts ($1.50 each) lying about, found that their customers took them home. The smart publishers put out another quarterly, Apparel Arts, Fabrics & Fashions, which was circulated among retailers who distributed it to their good customers. It illustrated colored pictures of men's fashions with glued-in swatches of the actual materials used in the suits, ties, handkerchiefs, socks, shoes and suspenders. Esquire will...
Publishers of Esquire and Apparel Arts are William Hobart Weintraub and David A. Smart, who have been men's fashion arbiters for a dozen years, maintain correspondents all over Europe and the U. S. Editor of both magazines is young Arnold Gingrich, eight years out of the University of Michigan, who like his employers, keeps erratic hours but considers himself more the artist, less the businessman than they. In informal notes surrounding the brilliant table of contents in the first issue of Esquire, Editor Gingrich explained some of its purposes beyond offering an attractive medium to advertisers...