Word: smarted
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Dates: during 1930-1939
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...cyclotron is a type of atom-smasher which speeds atomic projectiles up to enormous energies by whirling them in magnetic fields. When the University of California's smart, jovial Physicist Ernest Orlando Lawrence invented it about a decade ago, it was used for the purest sort of research in experimental physics. Three years ago the cyclotron switched from pure science to practical science when it was discovered that beams of neutrons produced by the cyclotron destroyed cancer cells in mice. A regular program of medical cyclotron work was set afoot, in charge of the inventor's brother...
...March 1938 Esquire's smart Publisher David Smart and Editor Arnold Gingrich began to publish the magazine Ken. It was a political chip off Esquire's editorial block. Its editorial program was to tell the "inside story of world events," the inside usually being more dirt on the dictatorships. But it did not go really leftish and its original leftish editorial connections-Jay Cooke Allen (Chicago Tribune'?, foreign correspondent), George Seldes (You Can't Print That!), Ernest Hemingway- gradually drifted away. Editor Gingrich went on publishing sensational "inside" stories, not consistently taking any political side, while...
...subscriptions began to fall off. Last March, hoping to meet its total monthly circulation guarantees to advertisers, it began to publish four issues a month instead of two. In June Ken tried again to bolster circulation by cutting its price from 25? to 10? a copy. Last week Messrs. Smart and Gingrich announced Ken's end with the issue of August 3. Editor Gingrich wrote to subscribers: "Rather than to employ inflationary methods, the publishers preferred to admit that 'they backed the wrong horse...
From 1925 to 1936 Publisher de Graff (cousin to smart Publisher Nelson Doubleday) headed Garden City Publishing Co.'s successful Star Dollar Books, sold 15,000,000 reprints at an annual profit of around $70,000. In 1936 he went to Blue Ribbon Books (nonfiction reprints, 98? to $2.49), last year launched the successful Triangle Books (39?) for them. A top-flight book salesman who knows all the tricks of cutting cost corners, Publisher de Graff figures a profit of 1? a copy, on editions of 50,000. To the original publisher he pays royalties of 1? a copy...
Quicksand? With the exception of smart Simon & Schuster, who have a share in the business, most publishers were skeptical. Said one: "We are cooperating because of all the agitation for cheap books and the success of cheap books in Europe. We feel we ought to give it a chance-to show that it won't work here. If we thought it would really go, we would hesitate much longer about letting him have our plates." Said another: "The price is still too high for paperbound books-they have to sell at 10? or 15?, compete with magazines." A third...