Word: smarted
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Dates: during 1930-1939
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...Girl (Universal). Year ago when Universal Pictures Corp. was on bankruptcy's brink, "Uncle Carl" Laemmle sold it to a group of Manhattan bankers headed by John Cheever Cowdin, who knew as much about the cinema as "Uncle Carl" knew about banking. But their first production, Three Smart Girls (TIME, Dec. 21), was a box-ofifice hit, introducing Deanna Durbin, most promising cinema songstress in years. Last week in her second picture, her first starring role, Songstress Durbin underlined the fact that in her Universal had found its most valuable property and an A-1 box-office attraction...
...Fiorello LaGuardia's campaign for re-election-the Mayor of New York, with marked emphasis on the "I" confidently boomed. "Colonel Somervell and I will open it at Easter 1939, in time for the World's Fair." As an afterthought he added-"Why doesn't some smart guy build a hotel here...
...Infinite riches in a little room" is a quotation from Christopher Marlowe's The Jew of Malta. Last year a Jew of Chicago named David Smart who had made a killing with a depression-born magazine named Esquire launched a miniature version in the same key named Coronet and used Marlowe's famous line as its slogan. Last week Dave Smart made a little room for the public in the infinite riches of his publishing ventures. Having already sold 75,000 shares of stock publicly, he listed all 500,000 shares of Esquire-Coronet...
...sharp-faced, kinetic, onetime merchandising counsel, Dave Smart joined with William Hobart Weintraub (now Esquire's co-publisher) to provide the clothing industry with a trade journal, Apparel Arts, first issued in 1931. This slick imitation of FORTUNE'S format had so ready a success that Dave Smart dared to establish Esquire ("The Magazine for Men") in the depths of 1933 depression. Its hefty size, he-man articles, sexy cartoons and drawings of flashy men's fashions immediately found it a public favor never achieved by less flamboyant aspirants such as Vanity Fair. Despite its 50? price...
...screen, has not improved on the single set Designer Geddes squeezed into the little old Belasco Theatre stage, but Playwright Lillian Hellman's (The Children's Hour) cinema version enlarges the play's design, intensifies its mood, sharpens its implications. And Producer Goldwyn was smart enough to import the Geddes-Kingsley gang en masse, the whole dirty, ruthless, gay, heroic, nasty, sadistic crew of them. In their transplanted metropolitan hell, Tommy (Billy Halop), Dippy (Huntz Hall), Angel (Bobby Jordan), Spit (Leo Gorcey), T. B. (Gabriel Dell) and Milty (Bernard Punsly) again speak in the thickened explosives...