Word: smarted
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Dates: during 1930-1939
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...President's Mystery (Republic). One day last year Franklin D. Roosevelt remarked to Editor Fulton Oursler of Liberty that he had a good idea for a mystery story. Smart Editor Oursler pounced on the idea, got the President's permission to have it written up for Liberty in six installments by six promine Weiman, S. S. Van Dine, John Erskine. Last November the first installment appeared, accompanied by the President's picture on the cover, an article inside explaining the story's origin. A loud editorial coup, The President's Mystery Story was snapped...
...ever saw. He would stand up on the bar and quaff a foaming beaker and then go bouncing . . . into a ground loop, skid off the bar, and tailspin to the floor." Protested Owner Green: "I'm training this little duck for a movie career. He's as smart as they come, but a little bit shy. So I take him along with me to let him mix and get used to folks...
...young U. S. Jew named Isadora W. Schlesinger tired of his family's banking business, ran away to Johannesburg, Africa, where he landed with only a few pennies in his pocket. Smart, hardworking, he set out to make his way not by mining but by servicing the miners. Beginning with insurance, he got into real estate, farming, banking, shipping, chain stores, theatres. Now 61, he is short, round-faced, roly-poly, called "the Rockefeller of South Africa" because he owns more of it than any other man. Still a U. S. citizen, he dislikes publicity, hides in a tiny...
Other features included a Personality Institute for women, a children's cut-out called The World Museum, a serialization of Laurence Greene's historical scrapbook of U. S. Journalism, America Goes to Press (TIME, March 30). Publisher Smart and Editor Denby say they will be in the black if they can sell the Esquire feature list to 35 fair-sized papers. With 100 customers, they say they will see big money...
...Formfit Co. (corsets). In charge of the Formfit account for the L. D. Wertheimer Advertising Agency was an executive who thought Mrs. McLaughlin had greater commercial possibilities than the Formfit job brought forth. Soon Adman George Enzinger had Mrs. McLaughlin running a retail hat shop on Chicago's smart Near North Side. When the hat shop was abandoned, Mrs. McLaughlin went into the wholesale millinery trade. As designer and working boss of Irene Castle, Inc., she has toured the West, put her product in 52 stores in 52 cities. Both comely Mrs. McLaughlin and her 11-year-old daughter...