Word: smarted
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Dates: during 1940-1949
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...Women are still the homemakers of America and they are . . . smart enough to know that it is to their advantage to remain feminine. They will always like the warm, pretty things that become them, and modern, in its present form, does not. It is made...
Retailers have also plugged cowboy stuff to the hilt. As one said: "Cowboy things used to be considered just toys. But we've been smart enough to take them out of the toy class and make many of the items necessities for many kids. Now they wear blue jeans and Levi's to school, even in New York." Brooklyn's Abraham & Straus has set up a special cowboy section; Philadelphia's Lit Brothers has a "Western Trading Post." And retailers have egged on manufacturers to add new "cowboy" items. The latest item on the list...
...Chicago's Dr. Alonzo M. Mercer: "The Negro doctor doesn't get a break in hospitals, to get his patient in there or to practice there . . . Let's take another year and think about it." That was what the convention promptly decided to do. It was smart politics, and gave Negro doctors a year to see what concessions they could get at hospitals and medical schools controlled by A.M.A. members...
Into a small, smart shop on London's Bond Street strolled two women. One was a $24-a-week typist, the other a peeress. In turn, each one plunked down 49 shillings ($9.80), and walked out smiling with a new pair of Joyce playshoes. In similar shops in Manhattan and Melbourne, Los Angeles and Lima, Sydney and Santiago, other women were doing the same thing last week. In a single day, in eight countries around the world, some 16,000 pairs of Joyce shoes are sold...
...from friends) to finance his supply inventories. Within five years Joyce's sales crossed the $1,000,000-a-year mark. In 1938 Bill Joyce hired (at $25 a week), and shortly afterward married, pert, raven-haired Faie Jarmel, onetime designer at Macy's. She put smart styling into Joyce shoes...