Word: smarted
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Dates: during 1950-1959
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...bright plastic things were to be seen everywhere-along Paris' Champs-Elysees, in the stodgiest of London shops, in the geisha houses of Tokyo, even among the smart luggage of the Queen Mother Zaine of Jordan, who was on her way home. Prime Minister Kishi of Japan got one for his 62nd birthday, and a Belgian expedition setting out for the Antarctic announced it was taking 20 along to keep its members fit and happy. Not since the Yo-yo had a U.S. craze spread so far so fast. The hula hoop had circled the globe...
...pick up a stray dog. The dog was a fine-looking animal, a sleek, year-old abandoned Doberman pinscher that had been tipping over garbage cans, stealing food, mating with purebred bitches, howling to the whines of fire sirens. He was also fast and smart. Time after time, beginning in the summer of 1954, Inspector Roy L. McGowen drove out to the trailer camp area where the dog foraged. Usually, McGowen could pick up a stray inside of two or three weeks. But not Maverick, the Doberman. Says McGowen: "Hell, whenever we thought we'd outthought...
...made the mold in the first place: furrow-browed, loquacious Arnold Gingrich, 54, founding editor and present publisher. Gingrich was just 29 in 1933 when he put together the first issue of the magazine with a pair of Chicago men's-wear trade publishers named David A. Smart and William H. Weintraub. For $200 a throw, he got short stories and articles from such Depression-struck authors as F. Scott Fitzgerald, e. e. cummings, John Dos Passes, Ezra Pound and Dashiell Hammett (one exception: Ernest Hemingway, who got $1,000 for The Snows of Kilimanjaro), served up the cheesecake...
...convinced that fighting men wanted their reading light and sexy, Esquire dropped almost all reading matter that required concentration. Major advertisers drifted away, suspicious of the reader who thumbed over the magazine's trashy mysteries, westerns and pinups. Gingrich left in 1945, but remained a stockholder. In 1952 Smart recalled him, gave him a free hand to change Esquire as he liked...
Charm & Dignity. As the cars have changed, so have selling practices. To inspire some smart-selling hustle, many salesmen have been taken off salary and put on straight commission. For the feminine touch, Fohrman Motors (Chrysler) hired saleswomen, because "women influence car buying so much that it is best to cater to their wishes. No man can really understand what it means to get into a modern car wearing a hobble skirt...