Word: smarted
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Dates: during 1950-1959
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...reason why some admen still resist "smart" advertising is that it takes greater imagination and patience to captivate a customer than to clobber him. Even David Ogilvy, who dreamed up the Hathaway Shirt and Schweppes campaigns, was unable to work out a successful offbeat formula for Rinso. At times the determinedly soft-sell ads turn out merely limp. Nevertheless, some of the loudest drumbeaters in U.S. advertising have learned lessons from the velvet-voiced sophisticates. The work of top artists and crack color photographers is being used to a far greater extent than ten years ago-if only to dramatize...
...whom Nasser sent to London to keep watch on the Suez conference, is his political fixer, and probably sees him most frequently. Sabri is also Nasser's most frequent tennis opponent (Sabri usually wins−;Nasser has gained weight of late). These and other close advisers are smart, dedicated−and obedient...
...Stacked Like Cordwood." Indeed, the timing and form of convention news breaks, on the floor and off, was shaped to the demands of TV. Said one CBS producer: "The smart politicians just automatically seem to give us priority." Said Atlanta Constitution Editor Ralph McGill: "A reporter who doesn't represent one of the big outfits doesn't have a chance any more of getting in to talk with one of the big figures. The politicians say: 'I'd rather be on TV. Why should I see this writer?' " At one point, there were so many...
...Here." The accused's square shoulders sagged; then, without a word, his blue eyes glistening, he did a smart about-face and walked away from the bench. Beside him, his bald, hawk-nosed attorney whirled in the other direction, his face flushed. "No statements. Let's get out of here," rasped the usually helpful Emile Zola Berman as reporters swarmed about them. "No statements," the marine echoed dully. He spread his hands helplessly before...
...with all of this, Kennan (as quoted in a later issue of TIME) can still moan bitterly that the "intellectual" is not properly esteemed in American life. If the above policy is the best that the cream of America's brains can do, our intellectuals should be smart enough not to be surprised by the consequent reaction...