Word: smarted
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Dates: during 1960-1969
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During World War II, the monthly pared its literary content, beefed up its G.I. appeal with pulpy westerns and mysteries and a parade of cheesecake by Illustrators Varga and George Petty. Following the war, Gingrich and Owner David Smart disagreed over the magazine's direction and Gingrich left. "It became a sort of uptown Argosy," says Gingrich. By the time he returned in 1952, "the original advertisers had left, ad revenues were down, and the whole climate was such that those associated with its early phase refused to touch it with a ten-foot pole." Gingrich set it back...
...employer, the New York Times. When article ideas are nailed down, Hayes meets with Lois at New York's swish Four Sea sons restaurant; Lois takes it from there. "Reduced to its simplest terms," says Hayes, "our success relates to the fact that Gingrich got some smart, young guys together and gave them the freedom to thresh things out. As a result, Esquire has its own thumbprint...
Under those circumstances, it hardly seems smart to make predictions. But that is exactly what everybody seems to be doing. "If we can stay within one or two games of the top until the All-Star game, we'll win," says Chicago Manager Eddie Stanky, whose White Sox trail the first-place Detroit Tigers by only 1½ games. "If we stay healthy, we've got a good chance," says Manager Hank Bauer of the defending champion Baltimore Orioles. And Boston Red Sox Manager Dick Williams insists: "We have the talent. There's no telling what will...
Magraw became the target of bitter criticism from the reformers. Pa-about Magraw's competence and about his interest in the students. But Magraw, it seems, played it very smart. lazzo had very bad things to say He was seconded by John Crocker--chairman of the Dunster House Committee, who drafted a 21-page report on the parietals poll in his House. He realized that so late in the year, after there had already been one change, there was no chance of success for the parietal proposal in the committee. Magraw chose to wait it out. The HUC never touched...
...none of the smart money will be on the Crimson. Penn State -- last year's winner and perennial powerhouse of the East - is playing on its home course. The Nittany Lions are favored by a land-slide...