Word: smarted
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Dates: during 1960-1969
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...Christopher Smart, a mad 18th century English poet, remarked of the cat, in the most wonderful poem ever written on that elusive animal, "he is an instrument for the children to learn benevolence upon." In less poetic terms, the cat has the power of teaching manners to men when they are still children and most need the lesson. Unlike the dog ("beloved of hypocrites," as the astute aelurophile, Charles Baudelaire, observed), the cat will not tolerate abuse, and thus remains master in its own or anyone else's house...
...sort who sprouts baseball's legends. Groundkeepers swear that they have tape-measured his mighty wallops at up to 600 ft. Of his speed afoot, it has been hazarded that if a race were to be run between him and an oak tree, the smart money would ride on the oak. Sportswriters fondly recall his beer-drinking exploits, like the time he hopped off a Cincinnati Reds bus during a brief stop to buy a case of cold brew, downed two bottles while getting his change. Former teammates remember being unable to get into his hotel room because...
Parliamentarian's Approach. Lyndon Johnson is a smart, shrewd, complex man; he has the capacity and the desire to be President. But he is a superb strategist, too, and he would never risk his cherished Senate leadership on a quixotic adventure-even with Jack Kennedy as his Sancho Panza. He is a man who takes his time, counts the votes, sticks to the possible, makes no move unless he is reasonably certain of success. "Lyndon is using the parliamentarian's approach," said one anxious friend last week. "He waits around for the precise moment and then moves...
Actor Harvey is sometimes fairly effective as a sort of marked-down, sterling-bloc Sinatra. The lines are often smart enough (stripper complaining of the bald old men in her audience: "It's like playing to an egg box"). But why should so much effort and ability have been expended to make a bad imitation of a Hollywood movie...
BBDO's rebound has netted Charlie Brower far more than he lost. This year BBDO will soar past its 1959 billings to reach an alltime record estimated at $235 million. Charlie Brower intends to make billings even bigger by exporting his smart sell. Last week he was off to London to give aid and comfort to BBDO's first overseas branch. He spent a night on the town, wrote a presentation before dawn, and sewed up a new campaign for Britain's Double Diamond beer before lunch...