Word: smarted
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Dates: during 1960-1969
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...small children in exurbanite Westport, Conn., commuted to his small office in Manhattan. Fellow commuters recall that he was a first-rate bridge player but a loud, boastful sort of fellow (says one acquaintance: "He gave me the impression of being a young man in a hurry-ambitious, driving, smart"). Others remember that he often talked of dreaming that he would some day die in a plane crash...
...Picasso and a piccolo now own excellent reproductions of well-known sculptures and paintings, and are beginning to buy fine originals. Gone are the days when the housewife in East Cupcake did not know, and could not care less, about what silhouette was new or what skirt length was smart. Today, through TV, newspapers, magazines and the movies, she knows what's new and has a pretty good idea of what she wants." When his father started B. G. in 1901, said Goodman, his object was to satisfy "the smallest possible segment of the American population...
This kind of instinctive reaction stirs the ire of railroad officials. "The commuter is a son of a pup," says William R. Main, assistant vice president of the New York Central Railroad. "He is an irrational animal. Unless he gets smart pretty soon, he will be out on the end of a limb. He looks upon the service as a commodity, doesn't give it the thought it deserves, takes the service for granted, but explodes when his train is late, and seems to harbor a latent dislike for railroads...