Word: smarted
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Dates: during 1970-1979
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...pooh-poohing the need for sterner Government rules against deceptive advertising, agency chiefs like to argue that today's consumer is too smart to be hoodwinked. That comfortable belief has now been shaken by a study presented at a recent gathering of the American Marketing Association by Seymour Lieberman, president of Manhattan-based Lieberman Research Inc. His key finding: deceitful ads can be far more persuasive than promotions that tell the simple truth...
Even though they have recently unionized, the teaching fellows at Harvard realize that there must be a free marketplace of ideas if the world is to learn how to survive. These teaching fellows know many things, and yet when they hear a smart new idea they are willing to move a lot of furniture to fit it in. In a class one day our teaching fellow was telling us about Dr. Levi-Straus who thinks that not only can everything in life be known by studying words, but by studying the order of words. I reminded this teaching fellow...
...known to have broad backing among the military. His move was clearly timed to take advantage of growing opposition to the regime, most notably by rebellious university students (TIME, March 12). As an Athenian physician observed last week: "He must have support behind him. Caramanlis is much too smart to believe the colonels are going to go away just because he asks them...
...Wood as a prelude to collecting the roses at the Kentucky Derby this week. But Secretariat faltered inexplicably and finished a mediocre third behind Angle Light and Sham. Suddenly this Saturday's contest at Churchill Downs shapes up as more of a horse race than the smart money had previously predicted...
...brandish guns but don't use them. The "expropriate" cars and their owners for their operations, but leave the owners unharmed and deposit the cars scattered over the city when they no longer need them. They make it clear that they will kill if necessary but they are also smart enough to realize that their ends are not served by the wanton destruction of either lives or property...