Word: smarted
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Dates: during 1980-1989
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...rancher shakes his head. "A cattleman's word is as good as his bond. But the oilman thinks that breaking his word is smart business. He even admires it." One catches, yet again, a faintly elegiac note, the hint of mourning for a more chivalrous, manly order that is collapsing. Raising beef in a nation terrified of cholesterol does not always retain either its profit or its romance. The rancher wonders (as he has for a generation or two) if the endangered species is not the man who rides the horse. -By Lance Morrow
...primal terror of being pursued by monsters through empty, winding tunnels. Consider the psychological implications of the game like its innumerable lesser relatives, like its venerable ancestor, pinball, Pac-Man providers the clearest example you'll ever see of the theory of positive reinforcement, negative feedback Do something smart and you keep playing Do something dumb and wham' you have to stop. Buy this shiny little booklet-which looks like the manual they give you with a new T.V. and goes about as deeply into the product's real meaning-and you can go on playing forever...
Giorgetto Giugiaro, 43, has added an additional dimension to smart looks: ingenious practicality for both consumer and manufacturer. He wants his products not only to look better than the competition but also to work better. Many critics see in Giugiaro the successor to Raymond Loewy (Pennsylvania Railroad locomotives, Pepsodent toothpaste packaging) as the world's leading industrial designer. When Giugiaro was 21, admiring countrymen were already calling him "Geniaccio" (Little Genius...
...prices, the bad tempers, the gut worry. In the stupidity and greed of people, and in the hoggish fatness of them." The country will soon collapse into class war, he assures his son: "When it comes, I'll be the first one they kill. They always kill the smart ones first." He is also the dominant, inescapable presence in The Mosquito Coast...
...days of limos rented on a lark and unlimited room service from the kitchen and the pharmacy. Gone is much of the personnel, borne off by cuts in all echelons-sparing, of course, the most exalted executive suites, where gloom and consternation flourish nonetheless. There is no smart little outfit that has tapped into a new style or audience. No big company has been totally successful at using their 20-megaton talent to fend off the incursions of recession. "Record sales are flat," says an industry executive. "Everybody is making a nickel or a dime, but nobody is making millions...