Word: smarted
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Dates: during 1990-1999
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...Bounce--a tissue impregnated with fabric softener--that they jumped to the odd conclusion that the idea might work for hair care. The result was a conditioner-impregnated tissue. Case helped invent a catchy slogan--"Towelette? You bet!"--and then watched the product implode. "Consumers," Case says, "are smart. Good marketing can only get you a trial. If the product's bad, sales will go over a cliff...
...busy times. Yet the slowing of AOL's once brisk cancellation rate and the acceleration of new arrivals seem to show that Case is at least one step ahead of the complaints. "These guys flirted with disaster," says Daniel Hart, a new-media strategist at Viacom. "Fortunately, they were smart enough to pull...
...have to play really smart," said Harvard senior midfielder Kristen Bowes. "The key is to go at them and make them make mistakes...
...first-year student praised the decision as a "smart public relations move," while most simply had no response...
...never saw Sesame Street. I never saw Walter Cronkite. I didn't Get Smart either. Not once did I come home from school and settle down on the couch for a little Gilligan's Island or Magilla Gorilla. There was no All in the Family in my family. M*A*S*H, Mannix, Merv, David Frost talking with Richard Nixon, Howard Cosell talking with Howard Cosell, Sunday-morning cartoons, late-night movies--we had none of it. Or, rather, my mother was having none of it. By her decree, ours was the only house in the neighborhood without a television...