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...Currently a few newspapers, most notably the Wall Street Journal, charge for their online editions by requiring a monthly subscription. When Rupert Murdoch acquired the Journal, he ruminated publicly about dropping the fee. But Murdoch is, above all, a smart businessman. He took a look at the economics and decided it was lunacy to forgo the revenue - and that was even before the online ad market began contracting. Now his move looks really smart. Paid subscriptions for the Journal's website were up more than 7% in a very gloomy 2008. Plus, he spooked the New York Times into dropping...

Author: /time Magazine | Title: How to Save Your Newspaper | 2/5/2009 | See Source »

...that those dollars be spent in timely and temporary ways. But it's just as important that they be spent in ways that promote national priorities rather than undermine them. Fast is good, but this downturn is likely to last a while, no matter what the feds do. So smart is better. (See pictures of the recession...

Author: /time Magazine | Title: How to Spend the Stimulus | 2/5/2009 | See Source »

...rush back to work because she was scared of losing her job; maybe it was because she loved it. Who knows? But more and more often, I hear people talk about their jobs in a new way: "You have to renew your vows," as one friend puts it. Smart employers know that it works both ways...

Author: /time Magazine | Title: Married to the Job, or Each Other? | 2/5/2009 | See Source »

...presence on their soil makes little sense to many and is not appreciated. Our days as the world's policeman are over, and that's a good thing. Let's lead in other, better fights, such as global warming and disease eradication. This would be not only economically smart but also far more effective in creating the goodwill and moral capital that have always been our real sources of power and influence. Charles Johnson, ST. PETERSBURG...

Author: /time Magazine | Title: Inbox | 2/5/2009 | See Source »

...people - about as big as a medium-sized city in China - but a fitting host of the climate change summit. Denmark has thrived while emphasizing clean energy and cutting carbon emissions - between 1980 and 2004, the country's GDP rose 56% while CO2 emissions dropped 35% - and thanks to smart policies and investment, more than a quarter of Denmark's electricity now comes from renewable sources. Danish companies also punch well above their weight in the growing wind turbine industry. To drum up global support for the summit, Hedegaard can easily make the case that the economy doesn't have...

Author: /time Magazine | Title: Hazy Forecast for Climate Summit | 2/4/2009 | See Source »

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