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...look like geniuses because they only talk about the deals that went well. The best example of that is when [News Corp. CEO Rupert] Murdoch bought MySpace - and it's rumored Tom Freston lost his job [as Viacom CEO] over not buying it - everyone talked about MySpace and how smart that was. But several weeks apart from MySpace News Corp. spent even more money on an Internet game company called IGN that nobody's ever heard of since. If you only count the ones that look successful it's easy to be a genius. But unfortunately the shareholders are stuck...

Author: /time Magazine | Title: Sizing Up Murdoch, Redstone and Other Moguls | 11/3/2009 | See Source »

...operating. What needs to be done? The movie business has for a long time been a troubled business. Content has never been king. The reality is that, wonderful as it is, the value of it doesn't go to the shareholders. Movie moguls need to be smart about how to manage talent. The reason [longtime Universal Studios owner] Lew Wasserman was able to make more money than anyone was that he set the culture of the industry. In his day there was an unspoken understanding of how you did business, a culture of co-operation. Somewhere along...

Author: /time Magazine | Title: Sizing Up Murdoch, Redstone and Other Moguls | 11/3/2009 | See Source »

...Smart choice or not, sugary cereals clearly hold sway over millions of children...

Author: /time Magazine | Title: Sweet Spot: How Sugary-Cereal Makers Target Kids | 11/2/2009 | See Source »

They may need to do more of that kind of moving. On Oct. 15, Richard Blumenthal, Connecticut's attorney general, announced that he is launching an investigation into whether the "Smart Choices" label violates his state's consumer-protection laws. "What's so 'smart' about Froot Loops?" he asked at a press conference. If the label is found to be misleading, it will need to be changed, he said...

Author: /time Magazine | Title: Sweet Spot: How Sugary-Cereal Makers Target Kids | 11/2/2009 | See Source »

...original version of this story has been updated to incorporate information from an announcement by the "Smart Choices" program...

Author: /time Magazine | Title: Sweet Spot: How Sugary-Cereal Makers Target Kids | 11/2/2009 | See Source »

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