Word: smarter
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Dates: during 1960-1969
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Status Appeal. Prices are not the only attraction, since few U.S. goods yet compete directly in price in Europe. But as the gap narrows, the selling points of U.S. products become more attractive: better quality, smarter design, less need of servicing, speedier deliveries than can be made by many European competitors, who are already working at full capacity. In many cases, American manufacturers offer goods that Europeans only recently realized they wanted. Barbecue grills and gadgets are selling fast among Frenchmen, who have lately discovered le week-end opportunities for le camping, le barbecue, and le pique-nique. And just...
Though many of the struggling "mom and pop" groceries have gone under, the surviving independent grocers have become bigger and smarter. They have banded into groups, such as the mid-Atlantic region's Foodland Stores and Texas' Minimax. These buy in carload lots, rent computers to watch inventories, and hire experts to keep their books, plan their ads, remodel their stores. The "voluntary chains" increased their share of U.S. food sales from 29% in 1947 to 49% last year...
...such expensive gadgets for fear of irritating cost-conscious stockholders. But improvement in corporate profits and the introduction of new and cheaper jets have allayed much of that fear. Many a president now believes that a rakish new jet is just what his company needs for greater mobility and smarter image. Now the executive jet is well on its way to gaining the acceptance already won by its piston-engine counterpart...
Genius by Sweat. Even bright junior officers who will not concede that Ad ams is innately smarter than they admit there is no way to keep up with him. Says one: "If genius is 90% sweat, then he is a genius...
...musketeer boot, the Robin Hood boot, the cossack boot, lined, unlined, fur-topped, made of fake leopard or silk faille or nylon mesh or even real leather. Office girls wear them to work at the slightest sign of inclement weather, carrying their shoes in a tote bag (the smarter ones keep a pair of shoes in their desk). For the evening, slippers are carried in jeweled reticules...