Word: smarter
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Dates: during 1970-1979
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Inefficiency. Instead of getting tougher, says Clark, U.S. lawmen should get smarter. The present system is so inefficient that most crimes are never even reported; of those known to the police, barely one in nine results in a conviction. The odds against a burglar's being convicted are roughly 12 to 1: even for murder the odds are better than 4 to 1. Clark's description of American prisons, which he calls "factories of crime," suggests that the greatest service they could perform would be to free most of their inmates tomorrow...
Though deeper in correspondents and smarter in production during the last 18 months, the ABC evening news has never been able to command more than about 20% of the three-network audience. All that was missing, ABC News President Elmer Lower concluded, was what he called a "box office value" anchor man. A national survey commissioned from an audience-research firm showed that CBS's Walter Cronkite was America's favorite; No. 2 was not NBC's David Brinkley or Chet Huntley (he was still around then) or even Reynolds' fellow commentator, Howard K. Smith...
Gasoline is another difficult product to sell. In Delia Femina's view, Mobil's "We want you to live" campaign is smarter than most because it says that the company really cares about its customers. Beer campaigns are tough. Delia Femina contends that Stan Freberg's "Ballantine's Complaint" campaign, a takeoff on Portnoy's Complaint, was based on the wrong premise. "How many beer drinkers can read?" Delia Femina asks. By his reckoning, Schaefer, a Brooklyn-based brewer, has the best advertising theme: "The one beer to have when you're having more...
...almost mystical respect for the flag: decals bedecked the helmets of construction workers: one skyscraper going up on Broadway sprouted flags by the dozens on its steelwork, including an immense Old Glory lit up at night. Said John D'Anella, 57, an RCA technician: "Maybe the students are smarter than we are, but they have no right to burn down buildings. We love our flag. We love our country. If they destroy the flag, they are destroying our way of life." Across the generation gap, Tom Woods, a 19-year-old elevator construction worker, agreed. "The flag...
...Department after the Moratorium march moved away considerably from Chicago and Harvard (Columbia) in tone and substance. In the Capital, the stated issues of the demonstrators were revolutionary; they could not be supported by McCarthy workers who had been clubbed in Chicago. And, also in Washington, the police were smarter. There were no wholesale overreactions by the men in blue; they were tactically clever...