Word: smarter
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...detect liquid explosives, even though the past three sizable attacks pulled off by Islamic terrorists in major metropolises have been on trains in Madrid, London and Bombay? Banning cologne from planes and testing bottles of baby formula for explosives may make us feel proactive, but are we being smarter? "We can't just radically shift our strategy every time there's an event," Michael Chertoff, Secretary of the Department of Homeland Security (DHS), tells TIME. "The key is balance and constantly looking at the entire landscape...
...nuance of the moment than in the power of the punch line. Like Ferrell's Elf, it's not a movie of sight gags and set-ups, but a measured comedy that keeps a steady simmer while poking fun at the quirks of American characters and culture. It's smarter than your average summer comedy, and also a bit shrewder...
...marking its commitment to EuroPride '06 - appear in gay media both in print and online. That publicity has delivered the airline "good success in terms of driving revenues," he adds. "And that will continue." Commercial Closet Association, a New York City-based group that counsels firms on smarter representation of gays in advertising, logged 436 gay-themed ads in global gay and mainstream media last year - around a fifth of which appeared in Europe - versus around 350 in 2003. "What might seem a very brave step to make isn't that brave, really," says Jon Howard, strategy director of London...
...name of that thing that we become when we are in a room with strangers. It?s a group consciousness. A collective soul. That collective soul is an entity that is smarter than me, smarter than anyone. They?re the ones who love Adam Sandler movies and we dismiss it. The archetype he portrays is so dead-on and pure and needed in our psyche. And when a really arty well-crafted movie does not resonate with them, they are sending you another message. You can say they?re stupid, but I believe in them 100 percent, and that...
Steven Johnson is the author of Everything Bad Is Good for You: How Today's Popular Culture Is Actually Making Us Smarter...