Word: smarting
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...Washington, too, is dropping the ball. Seven years ago, Congress allocated $125 million for a smart new health campaign dubbed Verb, aimed at getting preteen kids to become more active. Boldface names such as teen star Miley Cyrus and quarterback Donovan McNabb headlined public-service ads, and volunteers set up booths at public events. In the program's first year, up to 80% of kids polled were aware of the Verb message, and communities began sponsoring their own Verb-based activities. But that success could not survive congressional budget cuts, and the program's funding was steadily slashed...
...parents find themselves grappling with questions they never had to deal with when the only weight problems they had to think about were their own. How do you effectively control another person's eating behavior? How do you motivate someone--especially a young, impulsive, pleasure-driven someone--to make smart food choices, to get up off the couch, to turn off the television? And how do you accomplish that without making that young person feel deprived, coerced or--worse yet--judged and found wanting? Perhaps most vexing for parents who are themselves veterans of weight-loss wars...
...They're smart to do so, because, in some ways, auditing is helping to promote the very practices it purports to detect. In The China Price, Alexandra Harney describes how Chinese suppliers set up "five-star factories" whose model working conditions impress auditors, while also creating "shadow" factories to meet actual order deadlines. With a minimum of paperwork or safety codes, staffed by migrant workers who often put in 12-hour days seven days a week, these shadow factories are unregulated, but common. The craze for auditing has, paradoxically, led factory owners to create such factories. It also sops...
...there. "If you think about the early 21st century, there's more very, very rich people on the planet than ever before who all want that access and that level of service," Elliot says. "For most very rich people, they are that because they've been successful or smart in some shape or form. You find that everybody has something they really love, be it a sport or artist or piece of music or theater. Our service helps them get the best out of that...
...Either, way, pundits agree that it's as smart for Chavez to distance himself from the FARC as it is to backtrack on his new domestic intelligence law. They also suggest that the Venezuelan leader is keeping his radical burners on medium-low for now, in the hopes that fewer outbursts from Hurricane Hugo - who has previously called President Bush "the devil" and Uribe "a criminal" - could even help get a Democrat into the White House this fall. "[Chavez] may decide to go a little less gonzo in the coming months as a result," says Birns. Meanwhile, the rest...