Word: smarting
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These days, viral marketing seems like a smart strategy. "This is exactly where Pepsi needs to be," says Sophie Ann Terrisse, founder and CEO of STC Associates, a brand-consulting firm. "These days, brands need to become a movement instead of just relying on good reviews for their Super Bowl commercials." But why not hit customers from both the top down and the bottom up? Pepsi executives are quick to point out that there will be traditional television advertising for Pepsi Refresh, just not during the Super Bowl. If you're going to launch a charitable initiative that can build...
...commanding, albeit one-dimensional presence as Gatsby, is similarly underdeveloped—a fact most evident in a critical scene when all the major characters are gathered together in a hotel room, and Tom Buchanan (Gary Wilmes) finally realizes that Daisy loves Gatsby. The actors are helped tremendously by smart blocking—Jordan Baker and Nick, like spectators, face a triangle formed by the aforementioned trio—yet Vasquez fails to translate her torn anguish, Fletcher his overwhelming yearning, or Wilmes his bridled fury...
...both the long odds of finding a treatment and the fiery truculence of Ford's Dr. Stonehill. But while Ford growls and prowls like Darth Vader advancing on Han Solo, Fraser keeps the story anchored in reality. Meredith Droeger does too: as the Crowleys' afflicted daughter, she's a smart little bundle of fighting spirit...
...Smart-alecky, funny, fearless, loyal and honorable, Spenser was so like his creator that the words poured out of Parker's fertile brain at an astounding rate. Beginning with The Godwulf Manuscript in 1974, Parker wrote prolifically; in recent years he published at least three books annually but penned more, an output that ensures avid readers will have new material to devour. Parker once said that while he tried to write slower, the books didn't get any better. He thought and spoke the way he wrote; his voice was Spenser's, and it was impossible not to be entertained...
...article noted that this is “ironic” because Harvard boasted to the alumni and media about the "brilliance" of those who managed the endowment. Because Harvard people are supposed to be like, all smart or whatever, you know...