Word: smarting
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...Advertising, based in Baton Rouge, Louisiana, has converted 75 vinyl highway boards into digital led displays at a cost of $300,000 to $500,000 each. "Advertisers can change their messages almost instantaneously," says Sean Reilly, Lamar's president and coo. Reilly plans to put up 200 of those smart boards before the end of the year. That time-shift ability has fresh appeal for even the most familiar brands. McDonald's, for example, could advertise an Egg McMuffin in the morning and a Big Mac in the afternoon. "Selling day parts has never been an option...
...necessary breadth of intellect to handle an assignment as complex and demanding as running the nation's defenses. Even his admirers tend to describe him in terms of his political acumen and talent for infighting; only after they pause for breath do they add that he is also smart and able. TIME...
...enemy. But Rumsfeld's memo--for an Administration that had been touting its achievements overseas relentlessly for months--read like a grim descant of doubt at odds with the more optimistic line peddled almost daily to the public. A Bush aide searched for a silver lining: "If we were smart, we would take advantage of this to concede the obvious and talk about how we're trying to solve the problem...
...These women were usually secretaries, waitresses, nurses—there is nothing wrong with these jobs, whatever your gender—but in this environment, women do not grow up surrounded by female CEOs. However, I wanted to do other things, and luckily my mother told me I was smart enough to do whatever I wanted...
...initiative and frees individuals to get on with their lives unhindered by intrusive or ineffective government. Certain stretches of the 1990s felt like that, when the Clinton White House was distracted by its personal and legal troubles and all the energy and enterprise was coming from Silicon Valley and smart city mayors and the private sector...