Word: smarting
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...tuna sold in the U.S.--are fighting back with plans for a marketing campaign that will spotlight the nutritional benefits of the low-fat, no-carb and omega-3-rich seafood. Test runs of TV and radio commercials in Pittsburgh, Pa., and St. Louis, Mo., for the proposed "Tuna. Smart catch" campaign last year temporarily boosted sales with their implied message that you can have your tuna and eat it too--safely. The ads omitted the neurotoxin issue altogether...
FRANZ FERDINAND YOU COULD HAVE IT SO MUCH BETTER From the opening chords -- played in glorious, fuzzy mono--of Franz Ferdinand's much hyped follow-up, it is clear this band has a surplus of confidence. The guitars are faster and louder, and the lyrics just as whip-smart as on its debut. You know the band is getting better because the love songs (Walk Away, Eleanor Put Your Boots On) have the courage to be pretty, while the snarling punk-disco romps (Well That Was Easy, I'm Your Villain) codify the lads' idea of losers (the dull, prudish...
...article "Biochips For Everyone!", on computer microchips that can be implanted in humans, set off alarm bells [Oct. 24]. While each chip contains a personal ID number that could be scanned like a bar code and provide needed medical data, there is a serious danger. The government or anyone smart enough to hack a security system could end up using biochips to track a person's movements and activity. Should biochips become commonly used, people might then be forced to have them implanted. And if that happened, anyone without a biochip could not function in this society...
LOVE, NEW JERSEY STYLE Is it the parkway fumes? Just Friends, with AMY SMART and RYAN REYNOLDS, is the latest romantic comedy in which a city slicker goes home to Jersey and finds the perfect girl...
...life of this 18-year-old who joined the Marine Corps and ended up fighting in the Gulf War. In an interview with The Crimson last Wednesday, Swofford said he “loved the film” and that “it’s a really smart and artful adaptation of [his] work and also [his] life.” A “reluctant memoirist,” he laughed about the first screening, when hearing a drill sergeant scream his name brought back uneasy memories. He also took questions about the project of writing...