Word: smartly
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...demands of always-on news. Companies now have to sweat not only the morning's headlines but endless blog postings and runaway video clips that can (and do) appear 24 hours a day. Even when there isn't much new information, blogs can keep a crisis alive--and smart companies must pay as much attention to them as they do to the national media...
...Cohen got in on the scoring action with 9:18 left, and his classmate Evan Calvert added his eighth of the season on a feed from Mahler with 4:35. “In the second half we wanted to focus on the little things of the game: be smart with the ball, make good passes, don’t try to do too much,” Mahler said. “The shots will come, and they will go in, is what we were saying. We played a lot smarter, and we capitalized on the opportunities...
...Anthony Hopkins is not affronted in Fracture. As Ted Crawford, a super-smart engineer, he's pretty much recycling the rumbling intellectual arrogance of Hannibal Lecter and he seems energetically happy in his work. This time he murders his unfaithful wife, cheerfully admits the crime and acts as his own attorney in the subsequent murder trial. There are two main plot lines in Daniel Pyne and Glenn Gers' screenplay. One is that the police officer investigating the case is, in fact, the dead woman's lover, which opens the possibility of doctored evidence. The other is the cat-and-mouse...
...bigger challenge for Nike will be figuring out where to make its next big bet, now that Tiger Woods has more than proved to be a smart investment. It won't have to look further than the fastest growing segment of the sport, female golfers. Nike Golf signed Michelle Wie to a reported $4 million to $5 million deal in 2005, and is launching a line of women's clubs next fall. "It's a dogfight," says Wood. "But in five years, we should be the leader in the business. I don't see any reason...
...perhaps the biggest lesson companies can learn from word of mouthers is that there's an unmet social need among consumers to feel that their opinions matter. "They care what you have to say," says Carol Engels, a Vocalpoint mother in suburban Chicago. "That's what I like most." Smart companies find that when they listen, they also get a shot at steering the conversation...