Word: smartly
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...kind of indie film nurtured by Sundance has become the dominant non-Hollywood movie form for smart people. They're the ones who made Little Miss Sunshine a hit, and Ryan Gosling's turn in Half Nelson a must-see. The moguls have taken note too. In terms of product and talent, Sundance has become the crucial farm system for the major studios...
...nothing else, Harvard professors are a smart bunch, and their paths to Harvard’s storied halls have been paved by pronounced senses of can-do. But, to throw an old adage on its head, we seem to have arrived at a place in which those who can do can’t teach. Now it is up to Harvard to motivate its professors to teach well. At a new Harvard where effective teaching is a sought-after skill both learned and taught, fluency in genius will be made evident by its effective translation to its future speakers: captivated...
...most of the research is purely academic, although even brain experts anticipate that it's just a matter of time before their findings become a routine part of any smart corporation's marketing plans. Some lessons, particularly about how the brain interprets brand names, are already enticing advertisers. Take, for example, the classic taste test. P. Read Montague of Baylor College of Medicine performed his version of the Pepsi Challenge inside a functional magnetic resonance imaging (fMRI) machine in 2004. Montague gave 67 people a blind taste test of both Coke and Pepsi, then placed his subjects in the scanner...
...largely set aside by a new generation of "nativist" psychologists and cognitive scientists whose more sophisticated experiments led them to theorize that infants arrive already equipped with some knowledge of the physical world and even rudimentary programming for math and language. Babylab director Sylvain Sirois has been putting these smart-baby theories through a rigorous set of tests. His conclusions so far tend to be more Piagetian: "Babies," he says, "know squat...
...Harvard School of Public Health, what is your advice on what to eat the night before an exam? “Actually, I don’t have any specific suggestions. It is important to be in the best of health, and this will be the result of smart eating and regular physical activity over the whole semester. I guess it doesn’t help to cram food any more than to cram books...