Word: smartly
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...says Stanford business school professor William Barnett. "This sounds like a very smart identity play," he says. "In these kinds of businesses, we see not just an appeal to quality but an appeal to identity and authenticity." Yes, the books at Cody's are probably all available on Amazon, and yes, many of them are also sold, at a discount, by the big chain store around the corner. But just as a small wine bar can thrive by pouring drinks available more cheaply at a liquor store or sports bar, so can a bookstore trade on its cachet of cool...
...tracked through security. The program, along with fewer prohibited carry-on items, should help the TSA's 45,000 screeners spend less time confiscating cuticle clippers. The hope is that by creating a voluntary database that identifies frequent flyers, the measures will also reduce reliance on racial profiling. Sounds smart, right...
...seems smart to err on the side of caution after years of failing to take the very real threat of a pandemic seriously. But panic is the enemy of good preparation. Hoarding antivirals?which may not even be that effective in the event of a pandemic?reduces the availability of the drugs at a time when supplies are already limited, and could result in more people dying of normal flu this season. To combat hoarding, Roche, the company that makes Tamiflu, recently suspended shipments to private suppliers in several countries. Closing borders in the case of a pandemic would...
...some family crisis at home, many educators attribute a sudden lack of motivation to a fear of failure or peer pressure that conveys the message that doing well academically somehow isn't cool. "Kids get so caught up in the moment-to-moment issue of will they look smart or dumb, and it blocks them from thinking about the long term," says Carol Dweck, a psychology professor at Stanford. "[You have to teach them that] they are in charge of their intellectual growth." Over the past couple of years, Dweck has helped run an experimental workshop with New York City...
...industry relies on outdated billing systems that were fine when charging by the minute was standard. Today back-end operations must handle a variety of complex charges, often from third parties, ranging from e-mail services to games, screensavers and other data transactions. As more consumers buy Internet-ready smart phones, and media giants like MTV, Disney, Time Warner and Fox clamor to deliver content to the "third screen," revenue leakage will only get worse. The solution? Mobile carriers need to revamp their back-end systems, ensure real-time authorization of purchases and secure their electronic storefronts. Even then, teens...