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...Smart Choice means focusing on the factors that really matter—having the courage to sacrifice a little July pizzazz in exchange for November results...

Author: By Brian M. Goldsmith, | Title: Kerry's Smart Choice for VP | 5/4/2004 | See Source »

...Smart Choice could do the following things, in ascending order. He or she could carry a state: IBM Professor of Business and Government Roger B. Porter, who teaches Government 1540, “The American Presidency,” says modern vice-presidential candidates typically add about three percent to the ticket’s vote in their home state. Kerry’s ideal candidate, then, should come from a state that will swing on a few percentage points...

Author: By Brian M. Goldsmith, | Title: Kerry's Smart Choice for VP | 5/4/2004 | See Source »

...Smart Choice could also be president. One way or another, about one in five vice presidents have become commander-in-chief. And, since Walter Mondale, all vice presidents have played a significant role in the political scene after their terms ended. In wartime, voters will only replace the incumbent if the alternative is ready to lead. A steady, experienced running mate could make change feel a bit less risky...

Author: By Brian M. Goldsmith, | Title: Kerry's Smart Choice for VP | 5/4/2004 | See Source »

...Heinz peddles its new low-carb ketchup, the company is touting the benefits of a balanced diet with its Smart Ones Truth About Carbs frozen entrees...

Author: /time Magazine | Title: The Skinny On Low Carbs | 5/3/2004 | See Source »

Most bakers, a proud, artisanal group, lambaste the anticarb crusade as a much hyped fad akin to the low-fat craze of the '90s. But they're still racing to de-carb themselves faster than the doughboy next door. Hedging their bets may be a smart move, since Americans eat 7% less wheat flour today (137 lbs. annually) than in 1997, according to the U.S. Department of Agriculture. The bread industry's research found that 40% of consumers cut down on bread last year compared with 2002. Not to mention pasta, potatoes and pizza...

Author: /time Magazine | Title: Is Bread Toast? | 5/3/2004 | See Source »

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