Word: smartness
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Dates: during 1940-1949
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...Procter & Gamble and Colgate because a new spraying process Lever adopted in the late '20s turned out (in 1937) to be a patent infringement. About the same time, Lever enraged Procter & Gamble by bringing out Spry to compete with Procter & Gamble's long-established Crisco. Smart Lever Bros.—British-founded, now ambiguously owned by British Unilever's Dutch affiliate Lever Bros. & Unilever N.V., through a South African holding company—has always been famed for spotting and invading a good established consumer-goods field where there was room for competition. But the battle of shortening was really only...
Canny Showman Cohan knew what he was doing when he insisted that Irish Jimmy Cagney was the one cinemactor who could play him. Smart, alert, hardheaded, Cagney is as typically American as Cohan himself. Like Cohan, he has a transparent personal honesty, a basic audience appeal. Like Cohan, he was once a hoofer...
...first jobs was to clean up skinny, bullet-pocked Legs Diamond's gang. His record since has been both unspectacular and unmarred by scandal. As a public official he is colorless, likable, efficient. He has earned the loyalties of friends; smart and ambitious (for six years he has yearned to be Governor), he has visited every city and hamlet in the State during his five campaigns, probably knows more voters than anyone but his gregarious mentor, Jim Farley himself...
...kicked around until after Pearl Harbor, when it was finally pulverized into thermite for millions of incendiary bombs, some of which probably smashed down on Essen and Emden last week. At the same time that the old aluminum was at last coming to an honorable end, Manhattan's smart Gimbel Brothers' store was advertising at cut prices a trainload of brand-new aluminum pots & pans still available from pre-war stocks...
Donald Nelson, in his Alumni Bulletin article on "Universities and Conversion to Total War" has said: "This is neither an old man's war nor a young man's war. It is a smart man's war." The job of the university is to provide "smart men," and the peculiar task of the undergraduate school is to give that sort of general training which is a pre-requisite to successful advanced work in any special field. This liberal arts training should help men to see where they are going before they start out, it should give them a grasp...