Word: smartness
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Dates: during 1940-1949
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...this week the smart money was riding on Eastern colors. But some bookies were beginning to bet that the judges would call off the whole show, pare down the field for a final running next year...
...Kelly was still keeping mum, hoping for a draft call. If he did not run himself, Ed's choice would probably be Gael Sullivan, his onetime administrative assistant and now second assistant postmaster general. The choice of his underlings (who did not cotton to absentee Sullivan): big, smart State's Attorney William J. Tuohy...
...sort of glamor. Readers who might be sold the Brooklyn Bridge can warm up to the man who confesses that he bought a $5,000 diamond for $25 from a mysterious Mexican, discovered it was a zircon "not worth a buck." He has the reckless savvy of the smart fellow who retires on his earnings (he did in 1926, 1938, 1945), and then shows up broke for a fresh start. But if his new column brings him another competence, Dadswell insists it will have to come from little papers. He has promised never to raise his rates ($10 monthly...
...onetime reporter, Bernice Fitz-Gibbon switched to advertising when she found out that the advertising manager made more than the city editor, and eventually landed at Macy's. There her copy (such as Macy's famed slogan, "It's Smart To Be Thrifty") established her as the store's highest paid copywriter. She went on to Wanamaker's, then to Gimbels. As its No. 1 huckster for the last six years, stout, bosomy Bernice Fitz-Gibbon, "almost 50," earns almost $100,000 a year for such sloganeering as "Gimbels HAS," "NOBODY but nobody beats Gimbels...
Beaverbrook's guide to the aspiring poor was printed not in his own gigantic Express, but in an obscure London weekly, the Recorder, which failed to tell its readers that the articles had been written and published 20 years before. His smart Publisher William Brittain, once briefly a Beaver boy himself, had persuaded Lord Beaverbrook to let him reprint the articles free. Result: the Recorder's circulation jumped from 10,000 to 40,000. If no one else made a fortune out of the Beaver's advice, Publisher Brittain seemed likely...