Word: smartness
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Dates: during 1940-1949
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Esquire magazine hasn't had a girl it could call its own since a judge gave the Varga girl back to aggrieved Artist Alberto Vargas (TIME, May 13). Vargas said he had been outsmarted in the fine print of his contract with Esquire's Publisher David Smart. Last week at a Hollywood cocktail party, Publisher Smart unveiled the Varga Girl's successor. The new deal was not one girl but a gallery full, drawn not by one artist but by 17 of them...
...best paid and most featured new girls, Smart signed on a pair of Hollywood studio draftsmen named Joseph De Mers and Fritz Willis, who work mostly as a team, passing the drawing board back and forth. Says De Mers: "I paint a while and he paints a while." Every month for the next three years they have contracted to produce, individually or together, five versions of the girl (see cut). Their fee: $1,000 a throw...
...lighting up the red fire for the De Mers-Willis girl ("Her glance is as predatory as some wild thing, her movements as lithe and bodily outspoken as those of some jungle creature."). Apparently no one had passed him the word that Esquire had changed its tune. Said Publisher Smart: "The Varga Girl gave you the idea she couldn't do anything but recline. The new Esquire Girl is more wholesome. She's the kind of a girl you'd marry, or try to. She'll be regular art-museum stuff...
...some 75,000 Indians who live communally on the fringes of predominantly white Argentina, the scene was less tranquil. They feared for their land. At the turn of the century, smart operators had sold title to the Indians' land to absentee landlords. Now the legal owners were trying to move the Indians out. To dramatize their indignation, some 200 Indians last week marched into Buenos Aires after a 1,000-mile cross-pampas trek...
...Sake. Men like Williams and Bailey have worked hard in recent years to raise the artists' pay scale. But few New York cartoonists will send their work to David Smart's Esquire, in Chicago, until it has been rejected by their favorite magazine. Reason: Esquire still pays as low as $22.50 for stoppers...