Word: smarts
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Dates: during 2000-2009
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This news arrives just as many of the cereals with the worst nutrition ratings are being adorned with the food industry's new "Smart Choices" label, a big check mark designed to assure consumers that a product is good for them. The label is being put on hundreds of items, from mayonnaise to ice cream, so why are the Rudd researchers so hopped up about cereal? Because it is more heavily advertised to kids than any other packaged-food category. And because cereals can qualify as "Smart Choices" even if they have 12 g of sugar - that's about three...
...Smart Choices" program announced it would postpone operations after the commissioner of the Food and Drug Administration said the agency plans to develop standardized criteria to guide future packaging proclamations...
...Smart choice or not, sugary cereals clearly hold sway over millions of children...
They may need to do more of that kind of moving. On Oct. 15, Richard Blumenthal, Connecticut's attorney general, announced that he is launching an investigation into whether the "Smart Choices" label violates his state's consumer-protection laws. "What's so 'smart' about Froot Loops?" he asked at a press conference. If the label is found to be misleading, it will need to be changed, he said...
...original version of this story has been updated to incorporate information from an announcement by the "Smart Choices" program...