Word: smarts
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Dates: during 2000-2009
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...smart these days. We've grown so inured to the often unbelievable nonsense on television, or the absurd chain emails we gather in our inboxes, that the idea of a hysteria-inciting radio (radio!) play is laughable. So try, for a spell, to put yourself in the shoes of listeners who tuned in 70 years ago to The Mercury Theater on the Air's performance of The War of the Worlds...
That's the kind of counter-conventional wisdom and smart strategy that Hoffman is known for. He was one of those guys who obsessively played military board games as a youth. (He once told me he never lost.) Over a year ago, Hoffman starting looking for funding to ensure that LinkedIn would be able to thrive during what he then described as the coming nuclear winter. (He figured a reserve of cash would help LinkedIn buy up companies during the downturn.) All in all, the company has raised $100 million, boasts a $1 billion valuation, and last week signed...
Putting the users ahead of the developers is a smart play. It'll be riveting to see whether this approach ultimately trumps Facebook's open platform...
...wait and see" on global warming because the climate has a momentum all its own, and if we wait for decades to finally act to reduce carbon emissions, it could well be too late. Yet this simply isn't understood. Someone as smart as Bill Gates doesn't seem to get it. "Fortunately climate change, although it's a huge challenge, it's a challenge that happens over a long period of time," he said at a forum in Beijing last year. "You know, we have time to work on it." But the truth...
...Sometimes it takes a smart softie to make a hardcore phenomenon...