Word: smarts
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Dates: during 2000-2009
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...smart candidate makes the case on global warming in the right way, however, it could indeed emerge as one of the defining issues of 2008. And that's by shifting the focus from something Americans care about shallowly (the environment) to something they care about deeply (the economy). There are billions to be made and jobs to be created out of a more efficient, greener economy, and a platform that emphasizes those positive possibilities would resonate with anyone, not just environmentalists...
...about dying polar bears. Instead it's about job creation, about responding positively to the climate challenge, about turning California into a center of green innovation. That rhetoric has helped give Schwarzenegger's climate policies broad bipartisan support - and if a Presidential candidate, Democrat or Republican, is smart enough to sound like him, 2008 could still be the climate election...
Throughout it all, Stewart's company maintained it was only doing what any smart business would: trademarking a brand to provide better legal recourse should knockoffs pop up. After all, the lawyers said, no one protests Philadelphia cream cheese. But the people of Katonah, especially business owners, saw something sinister afoot in the attempt to trademark Katonah for dozens and dozens of product categories, from lamps to curtain rods to belt racks. After all, many of the village's shops, such as Katonah Yarn and Katonah Architectural Hardware, use the name. Could Stewart's company someday prevent a townsperson from...
...DESIGN OF FUTURE THINGS, he turns to technology on the cusp of invention--smart homes, cars that drive themselves--and finds big problems brewing. Making machines ever quieter may seem wise, for instance, but then they lack audible cues to help people know something is happening. Faced with silence, we often grow frustrated and start over. Better to use natural and intuitive signals. Consider vibrations in a car seat instead of yet another blinking light on the dash to let you know you're drifting across lanes. It's technology that gets psychology...
...makes sense. Over the last year, I’d say Facebook has done a very good job of building traffic,” said S. Travis Mae ’09, the co-president of the Harvard College Entrepreneurship Forum. “It seems like a very smart way to transform traffic into profit...