Word: smarts
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Dates: during 2000-2009
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...Anthony Hopkins is not affronted in Fracture. As Ted Crawford, a super-smart engineer, he's pretty much recycling the rumbling intellectual arrogance of Hannibal Lecter and he seems energetically happy in his work. This time he murders his unfaithful wife, cheerfully admits the crime and acts as his own attorney in the subsequent murder trial. There are two main plot lines in Daniel Pyne and Glenn Gers' screenplay. One is that the police officer investigating the case is, in fact, the dead woman's lover, which opens the possibility of doctored evidence. The other is the cat-and-mouse...
...that low opinion applied to his heroes and his villains alike - he was endlessly disappointed in humanity and in himself, and he expressed that disappointment in a mixture of tar-black humor and deep despair. He could easily have become a crank, but he was too smart; he could have become a cynic, but there was something tender in his nature that he could never quite suppress; he could have become a bore, but even at his most despairing he had an endless willingness to entertain his readers: with drawings, jokes, sex, bizarre plot twists, science fiction, whatever it took...
...Smart, challenging, engaged, even-tempered and fair leaders raise the bar for employees a lot higher than do mean bosses. What is harder than treating people kindly? Being an evenhanded manager is not a job for wimps; the faint of heart need not apply. Mary G. Sims, Union, New Jersey...
...bigger challenge for Nike will be figuring out where to make its next big bet, now that Tiger Woods has more than proved to be a smart investment. It won't have to look further than the fastest growing segment of the sport, female golfers. Nike Golf signed Michelle Wie to a reported $4 million to $5 million deal in 2005, and is launching a line of women's clubs next fall. "It's a dogfight," says Wood. "But in five years, we should be the leader in the business. I don't see any reason...
...perhaps the biggest lesson companies can learn from word of mouthers is that there's an unmet social need among consumers to feel that their opinions matter. "They care what you have to say," says Carol Engels, a Vocalpoint mother in suburban Chicago. "That's what I like most." Smart companies find that when they listen, they also get a shot at steering the conversation...