Word: smarts
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Dates: during 2000-2009
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...Harvard girls,” said Alexandra E. C. Tatrallyay ’05, head organizer for the Harvard division of the Madness Group. “It’ll be really exciting to show everyone at Harvard and everyone across the country that Harvard girls are smart and beautiful...
...It’s a funny, smart piece,” Hanley says. “It’s got all sorts of humor—everything from slapstick to intellectual… What I really would encourage people to do is watch the whole stage—while some people might be talking, others might be doing something in the corner you might miss. We tried to throw in fun things here and there...
...Systems, a small outfit based in Phoenix, Ariz., into the country's largest billboard-advertising company, which Infinity (now part of Viacom) swallowed for $8.3 billion in 1999, Moreno, 58, has been guided by a basic mantra: "When you take a risk, you're either thinking you're real smart or you're real dumb." Moreno is feeling pretty bright right now as he moves to expand the Angels brand throughout the 16.7 million-strong Los Angeles metropolitan area--and beyond--by phasing out a small-market moniker. "If you're going to niche market," says Moreno, "you're going...
French wine couldn't be considered a smart investment at the time. Sales had been shrinking for years, and by 2003 Americans were asking for freedom fries--hold the steak au poivre. But Joe devoted Gallo's huge resources to the challenge. First, the Modesto, Calif., company found a French partner--wine cooperative Sieur d'Arques, in the southern Languedoc area, the region that produces much of France's lower-priced vin ordinaire. Sieur would harvest the grapes and make the wine; Gallo would handle marketing and distribution. Then, after sending a crew of Gallo researchers and Grey Advertising executives...
...senior’s last at-bat in the final inning of Game 2 was the perfect example of her smart offensive approach...