Word: smarts
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...like most people, you're way too smart for advertising. You flip right past newspaper ads, never click on ads online and leave the room during TV commercials...
...history is any indication, marketers will keep getting more manipulative, and the storm of commercial noise will become more focused. Even then, there may be hope: Lindstrom's testing shows that people respond to a sound better when it's subtler. If nothing else, smart marketers may at least keep the volume...
...Catherine to finish 11th on the run was just incredible,” said men’s alpine captain Chris Kinner. “She skied very smart tactically...
...Bush, the former governor of Florida, is whip-smart and has a proven broad appeal, but his last name and family history still present a towering obstacle: Bush fatigue has by no means disappeared, whatever setbacks have plagued the Obama Administration of late. Mitch Daniels of Indiana is likable and pragmatic, but may be hampered by his physical stature (Americans seem to favor tall candidates) and an overall dearth of pizzazz. Haley Barbour of Mississippi is magnetic and skillful, but his history as a lobbyist is out of step with the prevailing anti-Washington national mood. John Kasich, a longtime...
...city has taken smart precautions. For example, liquor stores, which normally stay open until 11 p.m., are required to close at 7 p.m. on the nights the Canadian hockey team plays. Still, if the fans were so boozed for a semifinals win over Slovakia, imagine how they'll behave if Canada clinches a gold medal against the U.S. on Sunday night. Or even worse, imagine if Canada loses. Things could easily get out of hand. Canadian fans in Vancouver need to root hard for their hockey team. Their sanity, and safety, may depend...