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...produce? I don't think that we can demand incredibly high levels of fidelity to what scientists actually do. What I think we can shoot for is positive role-model figures who are scientists. What really leaves audiences with a positive outlook on the scientific world is if the smart character is actually heroic for being smart. In The Day the Earth Stood Still, Jennifer Connelly is a scientist. It definitely cuts against stereotypes in a lot of ways. First of all, she's a woman and not an old man. She's not nerdy. She's a hero...

Author: /time Magazine | Title: How to Make Science Sexier | 7/27/2009 | See Source »

...electronics manufacturers are beginning to steal some of the thunder of their better-known Japanese, South Korean and American rivals. Chief among them are Asustek Computer, which practically invented a category of small, inexpensive notebook computers called netbooks, and HTC, which is making a surprisingly strong showing in smart phones, a fast-growing market currently led by the Apple iPhone. (See the best inventions...

Author: /time Magazine | Title: The Name Game | 7/27/2009 | See Source »

...your book, you detail several big online ventures started by smart mainstream-media titans that failed. What don't the mainstream media understand about blogging? Today there are a huge number of really great blogs under the umbrella of traditional-media companies. In the earliest days, it took a while to figure out that this form made sense. But I think it's still hard for a lot of media companies to really hand a journalist the keys to a blog and say, Go do your thing. And it's hard for journalists, even if given that freedom...

Author: /time Magazine | Title: The Evolution of Blogging | 7/23/2009 | See Source »

...Given the risks of wild harvests, it's little wonder that the smart money has moved into the more genteel birdhouse business - although here, too, there are complications. Swiftlet condos have become local eyesores. Because nest theft is common, the untreated concrete structures often resemble secret weapons facilities, their roofs adorned with barbed wire and electric fences. Bird droppings are a potential health threat, too, while in some towns, the constant noise from Swiftlet Bazooka Tweeters and other callers has become "unbearable," admits...

Author: /time Magazine | Title: Bird Bonanza | 7/20/2009 | See Source »

...come up with a solution on how to win the war. McNamara did just that until sometime in late 1965. Then he began to wonder, perhaps because of the bad dreams he was having as American casualties mounted, whether the war could actually be won--no matter how smart we were. Then he began to understand that as long as we were in Vietnam and willing to fight and die, we could not lose--but also that we could not win, that the war was an open-ended stalemate...

Author: /time Magazine | Title: Robert McNamara | 7/20/2009 | See Source »

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