Word: smashingly
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Dates: during 2000-2009
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...next mega-event in worldly cinematic fantasy, they have begun mobilizing the legions who swear by the Narnia books’ allegorical Christian themes.Last year, Motive Marketing worked through churches to make Mel Gibson’s “The Passion of the Christ” a smash hit. In an effort to reach out to Narnia’s most devout fans, Disney and Walden hired Motive to employ some of the same faith-based promotion methods for “Wardrobe.” (If you liked seeing your savior being sadistically tortured on screen, you?...
...Stars“Are you there God? Soy yo, Margaret…er, I mean Shakira.” The Latin diva’s latest album, “Oral Fixation, Volume II,” the English-language follow-up to 2001’s crossover smash, “Dirty Laundry,” addresses all the prepubescent questions of the Judy Blume novel: the Lord, boys, and female self-image. Shakira, however, is a grown woman and should have deeper thoughts than those on “Vol. II.,” not to mention more...
...great dance tracks of the year. “Let It Will Be” features sweeping symphonies and a thumping bass a la “Die Another Day”; synth-heavy “Forbidden Love” recalls Cher’s smash hit “Believe”; and “Get Together” bears a resemblance to Stonebridge’s “Put ‘Em High,” one of the big Europop singles of last year. The standout “Isaac?...
When poker took off in the U.S. after the Travel Channel began televising tournaments in 2003, PartyPoker was holding aces in the hole. The contests, with peephole cameras under the table capturing the action and graphics showing each player's odds of winning, proved a smash hit for the cable channel. PartyGaming paid a bargain $7,000 per 20-sec. spot to advertise on the show. "We saw our market share go up from 20% to 50% in a fairly short period," Bhargava says. PartyGaming spent a whopping $52 million in the first half of this year to entice paying...
Having made the first movie musical smash since Grease 24 years before, Marshall was ready to try something old (since Geisha is also a star-is-born saga, like 42nd Street) that was, for him, radically new (a drama set in a foreign culture he knew little about). "As a director, you should choose a project that will educate you and enrich your life, because you're going to be doing it for two years. And I thought, 'This is that for me.' The scariest part was being able to be educated enough about Japan and the world of geisha...