Word: smellodrama
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...with a partial photovoltaic surface is probably the largest privately built solar-energy collector in the world. Inside, life-size models of dinosaurs fight to the death; there is even an erupting volcano with 7,000 gal. of simulated lava and realistic odors that turn each eruption into a smellodrama. The lava is pumped by the same kind of machine that is used to shoot dog food into cans (it could be nicknamed the Alpo Volcano). The Land (sponsor: Kraft) manages to meld a boat tour, environmental subjects (topsoil loss, space-grown plants) and musical cutups by such Audio-Animatronic...
...confused with SmellOVision, the process developed by Mike Todd Jr. for Scent oj Mystery, a smellodrama scheduled for release next month. *Developed by Rhodia, Inc., a leading U.S. manufacturer of industrial perfumes. Among Rhodia's products: pine scent for knotty-pine-patterned wallpaper, leather smell for plastic briefcases, new-car odor for used cars, tobacco smell for cigar boxes, Strawberry scent for embalming fluid...
After the war, Terrell tried his hand at a twelve-minute'film called Smellodrama -an odorously unsuccessful precursor of Mike Todd Jr.'s untried Smell-O-Vision (TIME, Nov. 17). Then in 1949, Terrell opened the nation's first musical arena-theater tent at Lambertville, although " 'tent' was one of the few four-letter words you didn't use in the theater." To Broadway's surprise, he cleared $20,000 his first season. This year Terrell tentacles will scoop...
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