Word: smellodrama
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Dates: during 1959-1959
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...confused with SmellOVision, the process developed by Mike Todd Jr. for Scent oj Mystery, a smellodrama scheduled for release next month. *Developed by Rhodia, Inc., a leading U.S. manufacturer of industrial perfumes. Among Rhodia's products: pine scent for knotty-pine-patterned wallpaper, leather smell for plastic briefcases, new-car odor for used cars, tobacco smell for cigar boxes, Strawberry scent for embalming fluid...
After the war, Terrell tried his hand at a twelve-minute'film called Smellodrama -an odorously unsuccessful precursor of Mike Todd Jr.'s untried Smell-O-Vision (TIME, Nov. 17). Then in 1949, Terrell opened the nation's first musical arena-theater tent at Lambertville, although " 'tent' was one of the few four-letter words you didn't use in the theater." To Broadway's surprise, he cleared $20,000 his first season. This year Terrell tentacles will scoop...
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