Word: smells
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Dates: during 1960-1969
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...matter of progress. These days, when everything is vacuum-packed, cellophane-wrapped or synthetically concocted, nothing smells the way it used to. The coffee or cinnamon buns that stay freshest don't smell at all. Gasoline companies add so many "super" compounds that even regular doesn't smell regular any more. Once a knitting-mill operator finishes treating a sweater with chemicals so that it will keep its shape, it doesn't smell like wool...
Modern technology is coming to the rescue. Already developed are aromatic compounds to spray on the outside of baked goods or canned foods, to mix in with the ethyl or the plastic leather, to knead into the finished cardigan. The new perfumes are called "industrial smells." Says Ernest Guenther, senior vice president at Manhattan's Fritzsche Bros., one of the leading smell manufacturers: "Twenty years ago, industrial odorants were only a small part of our perfuming business. However, they have increased...
Working with natural essences or synthetic replacements, industrial perfumers have also solved the problem of charcoal briquettes that don't smell like hickory and finished furs that don't smell like mink. Without help, shoes nowadays smell more like adhesives, rubber soles and dye than leather; many manufacturers have taken to deodorizing footwear, then spraying on a compound that smells the way shoes are supposed to smell...
...role in Gomer Pyle, cost the gate an estimated 10% by trying to sing classical arias at the Shelby County (Iowa) Fair in July. And Lorne Green's Shakespearean parody of one of his own Bonanza scripts-"That which we call a Hoss by any other name would smell as sweet"-fell prairie-flat at the Illinois State Fair last month...
...smell had filled the room...