Word: smells
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Dates: during 1990-1999
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...cars on the planet are registered in California, and most of those in Southern California. If you're to succeed in the U.S., you must sell in Southern California. And to do that, observes Peter Fischer, a marketing vice president at Volkswagen, "you have to see, feel, smell what these customers want." Says Mark Jordan, who was Mazda's chief designer on the Miata: "If you can excite the people in California, the rest of the country will take care of itself." The world's car companies have been drawn to L.A. by the same giddy promise -- a fresh start...
...Gorbachev's decision to quit the party had the smell of desperation; it is certain to have no impact on the accelerated breakup of the Union and does little to burnish the Soviet leader's credentials as a front-rank reformer. "It would have been greatly to his advantage had he done this a year ago," said Eduard Shevardnadze, a former Gorbachev ally who angrily resigned as Foreign Minister last December and quit the party in July. "But now? It is too late...
...wine into acetic acid. There can be a downside to the hobby. Jeanette and Pierre Garneau of Nantucket, Mass., started producing small amounts a few years ago and now sell 1,500 bottles a year to New England specialty stores. The problem, says Jeanette, is that "we always smell like vinegar...
...season with this week's psycho farce, What About Bob? Billy Crystal will dude it up out West in City Slickers, Martin Short will bank on Pure Luck, and John Candy will go Delirious. The easiest hit to pick is a farce sequel, The Naked Gun 2 1/2: The Smell of Fear...
...list of contributing authors includes renowed commentators like novelists W.P. Kinsella, Robert Coover and "Baseball for Peace" mastermind Jay Feldman, as well as many talented rookies. As for the stories themselves...you can almost feel the press of the fans and smell the seat on a broken-in mitt...