Word: smells
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...Gaypril dance, many students lost interest as soon as they learned what the dance was for. Yes, I wanted to explain, it’s a queer dance. Yes, some guy (or girl) might flirt with you. I go to parties that are largely straight, girls tell me I smell good and I survive. It’s easy to regard queer events as part of a positive and necessary movement without actually attending or supporting them, but it’s not nearly enough to combat the sometimes blatant homophobia on campus...
...made--and stay on the air--in the future. Following the success of movie DVDs, which now bring in more money than the box office, TV DVDs made more than $1 billion last year and are expected to reap even more money this year. And TV executives, who can smell a quarter buried in a pile of gym socks, have taken notice. "A show like Family Guy could not be justified in the old TV model," says Gary Newman, president of 20th Century Fox TV. "Now we have a new model that allows us to put high-quality programming...
Monica Nassif, 47, was just a nose behind her in creating the Caldrea Co., based in Minneapolis, Minn. For years Nassif had shielded herself from the strong smell of common cleaning products by wrapping them in plastic bags as soon as she bought them and lighting fragrant candles in her home after cleaning. "Then," she says, "it just dawned on me: Why can't you have consistent fragrances running through an entire home-cleaning product line? Why can't a consumer love to buy a cleaning product instead of settling for whatever is on the supermarket shelf...
...easy to do, explains Avery Gilbert, president of Synesthetics Inc., a firm based in Montclair, N.J., that provides consultations to the fragrance industry. "The soap base has chemical properties that tend to kind of tear apart the fragrance oils and make them go flat or not smell so good after a while," he says. This may explain why mass-market products such as Procter & Gamble's Joy, even in its new Green Tea essence variety, lack the olfactory punch of the pricier items...
...easy to lead consumers around by their noses? "Nothing changes your consciousness quicker than a smell," says Mandy Aftelier, a natural perfumer and consultant based in Berkeley, Calif., and the author of Essence and Alchemy: A Book of Perfume. "Putting scent in your life, even over mundane tasks, is a good thing to do. It improves the quality of your life in small ways, and those small ways add up." Studies have shown that inhaling pleasant natural scents can affect brain activity, alleviating stress and lifting mood...