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...sense of smell is the most primitive of the five senses, a throwback to the primordial mists when the brain was scarcely developed. It is also the least understood sense. The human nose can distinguish an extraordinary bouquet of odors, some 10,000 in all, and other animals can better that. It has long been recognized that moths, for example, are exquisitely sensitive to certain pheromone molecules and can sniff out a potential mate half a mile away. But scientists could not begin to explain precisely how they...

Author: /time Magazine | Title: How The Nose Knows | 4/15/1991 | See Source »

...science, two researchers at Columbia University announced they have isolated what they believe are the first known odor receptors -- individual genes that are active in the nose and nowhere else in the body. What is more, the molecules they found seem to be part of an extended family of smell genes -- perhaps the largest single family in the long strand of mammalian DNA. "We have identified a few hundred genes," says Richard Axel, a professor at Columbia's Howard Hughes Medical Institute. "And there is reason to suspect there may be as many as a thousand...

Author: /time Magazine | Title: How The Nose Knows | 4/15/1991 | See Source »

When not writing about the feverish world of business, Janice slows down to smell the flowers. She pitches for TIME's championship softball team and rides her mountain bike around Central Park in the mornings. Castro's healthy proclivities are also apparent in her office, which is crammed with thriving plants, Ansel Adams photographs recycled from discarded calendars, baseball trophies and rolls of earth-friendly gift-wrapping paper. Amid the creative clutter on her desk: a bottle of spring water and a Slinky toy. "I use it sometimes to concentrate when I'm writing," Castro explains. "It seems to work...

Author: /time Magazine | Title: From The Publisher: Apr. 8, 1991 | 4/8/1991 | See Source »

...patent office ruled that a smell, like a name or symbol, can be trademarked, which came as a relief to the makers of a scented embroidery kit in the shape of a skunk...

Author: /time Magazine | Title: And While You Were Gone . . . | 3/18/1991 | See Source »

...government. Unlike those for Stanford's yacht, such charges are legal. Still, they are difficult to defend. "The public doesn't think the president's mansion ought to be shifted to the research budget," says Norman Scott, vice president for research and advanced studies at Cornell. "It doesn't smell good...

Author: /time Magazine | Title: Scandal in The Laboratories | 3/18/1991 | See Source »

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