Word: smells
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Manufacturers have long known that odor can be a powerful inducement to buy a product. Yet advertising men, finding smell too elusive a sensation to depict in words or pictures, tend to concentrate on the more easily communicated qualities of the goods that they tout. Now a process called "micro-encapsulation" is opening a promising new dimension for advertising by enabling readers to sniff a product's aroma on the printed page...
WASHINGTON, D. C., Nov 14-The smell of tear gas drenched the embassy district in northwest Washington tonight after the police broke up a group of nearly 3000 NLF supporters attempting to march on the South Vietnamese Embassy. There were at least 13 arrests...
...adjoining room while the others reminisced. Brian, I noticed, had disappeared up top. I went out to walk around on the deck and detected the unmistakable smell of dope on the sea breeze...
...Harvard now... no, not yet. Now we're in Cambridge. Smell the air: it's fresher here...
...modern student can read the documents-the witch-burners were articulate enough-but statistics and dry records are unlikely to convey to him any idea of the atmosphere that hangs for days, according to the author, in a town square after a witch has been burned. Is the smell, for instance, reassuring, since it signifies that evil has been expunged? Or is it unsettling, because it calls to mind a dreadful spectacle too heartily enjoyed? Such questions elude the historian...